To paraphrase Lewis Carroll, “If you don’t know where you’re going, any road can get you there.”
It’s a simple idea, but an important one in both youth sports and leadership.
Goals tell us where we want to go. Clear expectations help us understand how to get there.
As coaches, we often have goals for our teams. We want to win a tournament. Compete for a championship. Finish near the top of the league. We design practices, run drills, and spend hours working on skills that we hope will move us toward those goals.
But sometimes we forget an important step:
Have we clearly explained what needs to happen to get there?
If our goal is to become a better defensive team, have we set the expectation that every player backs up every throw? That players communicate before the pitch? That everyone knows where the ball should go before it is hit?
Those may seem like little things, but those little things become the road that leads toward the bigger goal.
The same is true for individual players.
Many of the young athletes I work with tell me they want to play college baseball or softball someday. That’s a great goal. But simply wanting to play at the next level doesn’t create a clear path to get there.
Do they understand what will be expected of them?
They may need to get stronger. Throw harder. Improve their speed. Become more consistent defensively. Learn the game at a deeper level. Develop better practice habits.
A coach’s job isn’t just to tell players where they should go. It’s to help them understand the road that can get them there.
The same principle applies to leadership.
Too often, we give an employee a new role, project, or responsibility and expect them to perform at a high level immediately. Then, when the result isn’t what we expected, we become frustrated.
But we need to ask ourselves a different question:
Did we ever clearly explain what success looked like?
Did we define the outcome? Did we explain what great or even good performance looks like along the way? Did we establish the behaviors, milestones, and standards that would tell them they were headed in the right direction?
Without clear expectations, people will still choose a road. They’ll make decisions based on what they think you want them to do.
And we shouldn’t be surprised when that road takes them somewhere completely different.
Whether you’re coaching a 12-year-old ball player or leading an experienced employee, setting a goal isn’t enough.
Show them the destination. Then make sure they understand the road that leads there.
That’s coaching.









